Tis the season to be jolly. As the holidays and new year approach, we often take time to reflect on those people and things that matter most to us. It’s a time to celebrate. It’s a time to spend with loved ones. It’s a time to make new friendships and to renew old ones. The
Fitness
With the holiday season in full swing, hopefully, we all have been enjoying lots of good food, good music, and a good time of sharing and caring with family and friends and all of our loved ones. In many cultures and customs, these holy days are noted for the exchanging of gifts and the setting
This is it! This is the year that you finally follow through on your desire to be your own boss. But you don’t have to be an entrepreneurial Lone Ranger, nor do you have to reinvent the fitness business wheel. Take a few moments to read what the seasoned and successful exercise professionals of Exercise.com
Get the Basics… Choosing the right pricing structure for your fitness business is an important decision that requires careful thought and execution. There are a number of different pricing models with different attributes and considerations. It’s important to do your homework, experiment, and make the best choice about pricing for your fitness business. Choosing the
Get the Basics… Boutique gyms specialize in one of two class offerings. Sharing an experience is important for class participants. Boutique gyms share over 35% of total revenue in the fitness industry. As the fitness industry has grown, so have the needs of its consumers. There is no longer a one size fits all category
Get the Basics… It’s important for fitness businesses to think of creative ways to increase revenue without adding new clients or new memberships. There are many strategies that can help you create additional sources of revenue listed in this article. Try one or more of these options to see what might work in your fitness
Get the Basics… There are a few ways to adapt your workout habits so you can stay healthy in the heat. It’s a good idea to have an adaptable workout plan that suits a variety of weather conditions. Swimming and hula-hooping are just two of the exercises that you can do during a heatwave. In
We all know that it’s hard enough to exercise and be active during the year, but there’s something about the festive season that makes it that much harder to remain consistent or even to exercise at all. Even though we’ve got a lot more free time during this merry season, for some reason exercise becomes
Get the Basics… Group fitness classes started based on the idea of disease prevention Classes today draw roots from classes up to 50 years ago As science and research continues to evolve, so will group fitness classes Working out in a group setting seems commonplace today, but it wasn’t all too long ago that this
Get the Basics… Outstanding customer service should be the top priority for management and staff. Social connections retain current members and promote the business via word-of-mouth recommendations. Capitalize on social media and management software opportunities. You know a good gym when you see one, and it goes beyond a clean, modern facility and equipment. The
Thursday last week, I found myself back at Cape Town International Airport, about to check onto a flight to Jozi. Why? Adidas had invited me to what I knew was going to be my favourite press launch of the year — and I wasn’t wrong. I sat back in my window seat, excitement building… Adidas
Get the Basics… Fitness professionals may use appropriate touch with clients to improve form, technique, or understand body awareness. Guidelines for appropriate professional touch include getting permission first and explaining where and why, which helps to communicate with clients. Informed consent forms should have a statement about appropriate contact during exercise and physical activity. Setting
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